32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email, according to results from a StrongMail survey conducted by Forrester Consulting, released in August. The study also finds that smartphone owners are far more likely to have made a purchase after receiving a promotional message via email than via SMS (9%) or in-app messaging (6%). (more…)
Promo Emails Fuel Purchases for 1 in 3 Smartphone Owners
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Top 10 at Domestic Film Box Office, Weekend of Aug. 17-19, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Smartphone Owners Likely Wealthier; Gender Gap to Widen
Smartphone users tend to come from higher-income households, according to [pdf] a joint survey by the Online Publishers Association (OPA) and Frank N. Magid Associates. 53% of smartphone users responding reported having a household income (HHI) of more than $50,000, compared to 41% of the total respondent sample. This includes 17% of smartphone users who have an HHI of more than $100,000, compared to 12% of the general sample. (more…)
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SEOs Cozy Up to Social Media
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action among respondents to an SEOmoz survey of almost 6,500 of its readers from around the world. 64% reported having set up a Google+ business profile, in a tie for the 4th most-common activity. (more…)
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45% of Customers Influenced to Ditch Store by 2.5% Online Discount
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device, details GroupM Next in an August 2012 report. At a discount of 5%, 60% of customers would leave, while at a 20% discount, 87% of shoppers would be moved to abandon the store. (more…)
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CMOs’ Big Social Media Spending Plans Continue
CMOs continue to project big increases in social media spending in the next 5 years, according to [pdf] findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in August 2012. The survey finds that social media currently makes up an average of 7.6% of respondents’ total marketing budgets, up from 7.4% in February. That share is expected to jump by more than 40% in the next year to 10.7%, and to more than double to 18.8% in the next 5 years. (more…)
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Top 10 Network Television Programs, Week of Aug 13, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Global Marketing Budgets Continue to Slide
Global marketing budgets continue to slide this month, finds Warc [pdf] in its August 2012 Global Marketing Index (GMI). The budget component score of the index stands at 46.1, down from 47.5 in July, representing the lowest score of this year. This month’s decrease is primarily a result of a significant contraction in the Asia-Pacific region, falling from 50.8 in July to 46 this month. The threshold score for the index is 50, meaning that a score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment. (more…)
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7 in 10 Connected TV Viewers Act On, Interact With Ads
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers. (more…)
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Mobile Ads Lead 1 in 4 Smartphone Content Buyers to Purchase In-Store
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices (“content buyers”), according to [pdf] a joint survey by the Online Publishers Association (OPA) and Frank N. Magid Associates. 79% of those content buyers took some action after seeing a smartphone ad, with 24% saying they made a purchase at a store as a result. (more…)
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CMOs To Pull Back On Traditional Ad Spend; Still Bullish About Online
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago, according to [pdf] Duke University’s Fuqua School of Business, which released its latest CMO Survey in August 2012. Even so, the latest online marketing spending outlook compares favorably with CMOs’ forecast for traditional media advertising spend, which fell to -1.9%, from -0.8% in February. (more…)
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Top 10 TV Engagement, Week of Aug 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Top 10 Cable TV Engagement, Week of Aug 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Top 10 Network Television Programs, Week of Aug 13, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Top 10 Cable Television Programs, Week of Aug 13, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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US Out-of-Home Advertising Revenues Up 4.3% Y-O-Y In Q2
US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion, according to quarterly data released in August by the Outdoor Advertising Association of America (OAAA). This represents the ninth consecutive quarter of revenue gains for OOH advertising, although it is a small slowdown from growth rates a quarter earlier and a year earlier (each at 4.5%). (more…)
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Loyalty Rewards Impact Grocery Purchases For 7 in 10 Consumers
One-quarter of grocery shoppers worldwide report that retailer loyalty reward programs have had a major impact on their purchases in the prior 12 months, while an additional 44% report a small impact, per results [download page] of an August 2012 report from Nielsen. Other “store service” factors that have impacted consumer choices by at least a small amount include new retail stores opening in the area (67%) and self-service checkouts (64%). (more…)
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CMOs See Strong Revenue Growth Overseas; Prioritize Digital Presence
CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012. A separate survey of CMOs from Limelight Networks finds 9 in 10 reporting moderate or significant improvement in site engagement, lead generation, or revenue after implementing websites with regional content. (more…)
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Consumers Frustrated by Site Registrations, Passwords
88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password, according to an August 2012 study by Janrain, conducted by Harris Interactive. This aversion stems from an excess of unique passwords they have to remember: 58% of the respondents said they have 5 or more unique passwords associated with their online logins. 30% have 10 or more, and 8% have more than 21 or more. (more…)
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B2B Exhibitors, Attendees Say Value of Face-to-Face Interaction Growing
B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years, according to an August 2012 study from the Center for Exhibition Industry Research (CEIR). 37% of exhibitors say that they have seen more value from their exhibits in the past 2 years, compared to 16% who have seen less value from them. Attendees are even more favorable: 48% have seen increasing value, compared to just 6% who have seen less. (more…)
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