15B Mobile Tickets Forecasted to be Sold by 2014
Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new study by Juniper Research. (more…)
View ArticleTeens Spend Free Time Texting
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company. (more…)
View ArticleAmericans Give Obama Poor Economic Ratings
A sizable percentage of Americans are unhappy with how President Obama is handling the economy, according to a new poll from Harris Interactive. (more…)
View ArticleB2B Online Marketing Holds Strong Growth Potential
B2B online marketing was worth $3 billion in 2009 and should grow at an annual compound rate of 12% to 2013, according to a new report from strategy consulting firm AMR International. (more…)
View ArticleBehind the Curve: Week Ended Feb. 5, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleConsumers Tone Down Valentine’s Day Plans
US consumers plan to observe Valentine’s Day this February 14, but will spend less and stay home while doing so, according to the Brand Keys Customer Loyalty Engagement Index. (more…)
View ArticleOnline Video Replaces DVR
The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen. (more…)
View ArticleSocial Networking Rises, Especially Among Younger Set
Social networking has risen among all age groups in the past few years, particularly among teens and younger adults, according to research from the Pew Internet & American Life Project. (more…)
View ArticleSuper Bowl Advocacy Ads Generate Buzz
Ads for social advocacy issues planned for the Super Bowl generated more marketing buzz than traditional brands in the lead up to the game, according to analysis from The Nielsen Company. (more…)
View ArticleAd Network Use Grows as Marketers Promote Brands Online
Sixty-nine percent of media planners and agencies now use online advertising networks as part of their digital ad buys, according to a new study conducted by Adify Media. (more…)
View ArticleAmericans Watch 33B Online Videos in Dec. ’09
Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service. (more…)
View ArticleSun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night. (more…)
View ArticleFacebook, Twitter Grow More than 100%
The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review. (more…)
View ArticleBehind the Curve: Week Ended Feb. 12, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleM2M Represents Opportunity for Mobile Operators
There will be approximately 412 million machine-to-machine (M2M) mobile connected devices in the marketplace by 2014, according to a new report from Juniper Research Limited. (more…)
View ArticleDaytona 500 Ads Provide Brand Boost
Despite the significant attention given to the Super Bowl as a top TV advertising opportunity, the annual NASCAR Daytona 500 can also be a highly beneficial telecast for ads, according to The Nielsen...
View ArticleBing Fuels Monthly Microsoft Search Growth
The increasing popularity of Microsoft’s Bing search engine fueled growth in US consumers’ usage of Microsoft Sites for online searches during January 2010, according to comScore qSearch data. (more…)
View ArticleTop 10 Investment/Finance Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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