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Offline Word-Of-Mouth More Popular Than Social Media For Movie Buzz
However large social media and the internet loom in consumer reviews and product selection, they are not the primary ways by which people share their opinions about upcoming movies, finds Ipsos...
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Retailers Set Tech Spending Sights on Search, Then CRM
Almost half of retailers surveyed in Q2 about their technology spending plans said that search engine optimization (SEO), search engine marketing (SEM), and site research would be a main budget spend...
View ArticleTop 10 Cable TV Engagement, Week of Sep 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep 17-23, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable Television Programs, Week of Sept 24, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Network Television Programs, Week of Sept 24, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Content Must be Engaging and Compelling to be Successful, Say B2B Marketers
Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey [download page] released this month. Instead, it’s all about engaging and...
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Women Said Keeping a Closer Eye on Social Media Accounts
Women login to Facebook more often than men, and are more likely to be spurred by a fear of missing out on important news, says new data released by MyLife, conducted by Harris Interactive. Two-thirds...
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Almost Half of US Adults in $75k+ Households Own Tablets
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets, according to [download page] an October 2012 report from Pew Research Center’s Internet...
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Top 10 CPG Growth Categories: Coffee Heads the List
Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012, according to Retailing Today’s annual analysis of the top 100 retailers and categories, using Nielsen data. Coffee...
View ArticleTop 10 Real Estate Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Social Networking Websites & Forums – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Content Marketing Getting More Attention; B2B Sees Lead Gen Potential
Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over...
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1 in 2 Online Millennial Men in the US Claim to Have Clicked on a SocNet Ad
Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network, but that number reaches 42% among Millennials (aged 15-31), and peaks at 47% among men of that age...
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BYOD OK for 1 in 2 Employees, But Privacy Concerns Keep Usage Low
Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smartphone or laptop to perform work functions, according to the National Cyber Security...
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Field Sales Reps Seen Underrepresented In B2B Content, Message Creation
Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions....
View ArticleTop 10 Broadcast Media Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – September 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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